ALKE-BLACK Privacy Policy

Version 1.0 — POPIA-aligned (South Africa)

This Privacy Policy explains how ALKE-BLACK collects, uses, stores, and protects personal information when you use the platform.

1) Who We Are

ALKE-BLACK is a curated online marketplace operating in South Africa. We are committed to protecting personal information in accordance with the Protection of Personal Information Act (POPIA).

2) Information We Collect

We may collect the following types of personal information:

Account information: name, email address, phone number.
Seller information: brand details, pickup location, bank-related data (where required).
Order information: purchased items, delivery address, order status.
Technical data: device, browser type, IP address, and usage data.
Communications: messages sent via forms, email, or support channels.

3) How We Use Your Information

To create and manage user and seller accounts.
To process orders, payments, and delivery coordination.
To communicate order updates, service notices, and support responses.
To improve platform performance, security, and user experience.
To comply with legal and regulatory obligations.

4) Platform Role & Data Responsibility

ALKE-BLACK acts as a platform connecting Buyers and Sellers. Certain personal information may be shared with Sellers or service providers strictly for order fulfilment, delivery, and operational purposes.

5) Sharing of Information

We may share personal information with:

Sellers, where necessary to fulfil orders.
Payment providers to process transactions securely.
Courier and logistics partners to deliver orders.
Service providers supporting platform infrastructure (e.g. hosting, analytics).
Authorities where required by law.

6) Data Storage & Security

Personal data is stored using secure, access-controlled systems.
We implement reasonable technical and organisational measures to protect data.
No system is completely secure, but we actively work to minimise risk.

7) Data Retention

Personal information is retained only for as long as necessary to fulfil the purposes outlined in this Policy, unless a longer retention period is required by law.

8) Your Rights (POPIA)

Under South African law, you have the right to:

Request access to personal information we hold about you.
Request correction or deletion of inaccurate or outdated information.
Object to the processing of personal information in certain circumstances.
Withdraw consent where processing is based on consent.

9) Cookies & Tracking

ALKE-BLACK may use cookies or similar technologies to improve functionality and analyse platform usage. You may control cookies through your browser settings.

10) Third-Party Links

The platform may contain links to third-party websites or services. ALKE-BLACK is not responsible for the privacy practices of external sites.

11) Updates to This Policy

We may update this Privacy Policy from time to time. Continued use of ALKE-BLACK after updates constitutes acceptance of the revised Policy.

12) Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us via the Contact & Support page.